Alexandra SchwabinMarketing in the Age of DigitalInteractive Content: The Future of Marketing?Engagement. Content. Curate. Experiential. Interactive. In regard to marketing, these are terms we hear so often anymore, it almost seems…3 min read·May 1, 2021----
Alexandra SchwabinMarketing in the Age of DigitalMarketing in the age of COVID-19 — what are the new terms?Over the past year and a half now, we’ve all been forced to re-examine our lives - whether it was during quarantine in 2020, or just in…3 min read·Apr 25, 2021----
Alexandra SchwabinMarketing in the Age of DigitalWhat’s the deal with Big Data — and why should we care?Data — recently a word I don’t love to hear. This is only because as a graduate student, when I hear this word, it reminds me of my…3 min read·Apr 16, 2021----
Alexandra SchwabinMarketing in the Age of DigitalSo, what’s so special about Email Marketing?Email marketing can be annoying — but it can be highly effective as well. Although most of us probably don’t consciously think about email…3 min read·Apr 4, 2021--1--1
Alexandra SchwabinMarketing in the Age of DigitalGoogle: Keep your hands off my third- party cookie jarAh, cookies — they’re great, but terrible for your waistline. Just like online cookies that track our personal info — great for marketers…3 min read·Mar 28, 2021----
Alexandra SchwabinMarketing in the Age of DigitalSocial Media: A draining addiction we can’t seem to shake, or worse?When I think about my own relationship with social media, it reminds me of a love/hate, frenemy type of relationship. It can be funny…4 min read·Mar 21, 2021----
Alexandra SchwabinMarketing in the Age of DigitalVANS : cool, caring — confusing?Always a seemingly progressive brand, Vans has made many smart moves in regard to the COVID-19 pandemic. First off, they continued to give…4 min read·Mar 14, 2021----
Alexandra SchwabinMarketing in the Age of DigitalSwarovski: ‘Igniting’ their new brand identityA name that we all know, but not one that we’re ever really that excited about (well, when it’s solo at least) — Swarovski. There’s a…3 min read·Mar 6, 2021----
Alexandra SchwabinMarketing in the Age of DigitalChamps Sports: a UX analysisChamps Sports — a brand that many of us are very familiar with. In fact, anyone who grew up in the suburbs most likely had one at their…3 min read·Mar 1, 2021----
Alexandra SchwabinMarketing in the Age of DigitalSo, how do we ‘fascinate’ others exactly?Everyone at one point or another has taken some type of personality test — this includes Meyer Briggs, CliftonStrengths, extroversion vs…3 min read·Feb 21, 2021----