Alexandra SchwabinMarketing in the Age of DigitalInteractive Content: The Future of Marketing?Engagement. Content. Curate. Experiential. Interactive. In regard to marketing, these are terms we hear so often anymore, it almost seems…May 1, 2021May 1, 2021
Alexandra SchwabinMarketing in the Age of DigitalMarketing in the age of COVID-19 — what are the new terms?Over the past year and a half now, we’ve all been forced to re-examine our lives - whether it was during quarantine in 2020, or just in…Apr 25, 2021Apr 25, 2021
Alexandra SchwabinMarketing in the Age of DigitalWhat’s the deal with Big Data — and why should we care?Data — recently a word I don’t love to hear. This is only because as a graduate student, when I hear this word, it reminds me of my…Apr 16, 2021Apr 16, 2021
Alexandra SchwabinMarketing in the Age of DigitalSo, what’s so special about Email Marketing?Email marketing can be annoying — but it can be highly effective as well. Although most of us probably don’t consciously think about email…Apr 4, 20211Apr 4, 20211
Alexandra SchwabinMarketing in the Age of DigitalGoogle: Keep your hands off my third- party cookie jarAh, cookies — they’re great, but terrible for your waistline. Just like online cookies that track our personal info — great for marketers…Mar 28, 2021Mar 28, 2021
Alexandra SchwabinMarketing in the Age of DigitalSocial Media: A draining addiction we can’t seem to shake, or worse?When I think about my own relationship with social media, it reminds me of a love/hate, frenemy type of relationship. It can be funny…Mar 21, 2021Mar 21, 2021
Alexandra SchwabinMarketing in the Age of DigitalVANS : cool, caring — confusing?Always a seemingly progressive brand, Vans has made many smart moves in regard to the COVID-19 pandemic. First off, they continued to give…Mar 14, 2021Mar 14, 2021
Alexandra SchwabinMarketing in the Age of DigitalSwarovski: ‘Igniting’ their new brand identityA name that we all know, but not one that we’re ever really that excited about (well, when it’s solo at least) — Swarovski. There’s a…Mar 6, 2021Mar 6, 2021
Alexandra SchwabinMarketing in the Age of DigitalChamps Sports: a UX analysisChamps Sports — a brand that many of us are very familiar with. In fact, anyone who grew up in the suburbs most likely had one at their…Mar 1, 2021Mar 1, 2021
Alexandra SchwabinMarketing in the Age of DigitalSo, how do we ‘fascinate’ others exactly?Everyone at one point or another has taken some type of personality test — this includes Meyer Briggs, CliftonStrengths, extroversion vs…Feb 21, 2021Feb 21, 2021
